Why A GREAT Website Is Important For Your Business
Your website should be treated and thought of as an extension to your business. That is to say, it should contribute to the growth and expansion of your business, often serving as the first point of contact with your customers.
Your small business website should be able to convincingly sell your business’s products and services. It should be informative, showing customers the purpose, nature, and mission of your business and how you can provide real value for them. In essence, be clear about how you’ll help to solve their problem.
A great website has to be mobile-friendly and it should being built and maintained using good SEO practices, formatting, and site structure in order to be easily findable in Google’s search results.
The 3 tips we’ll cover in this article:
1. It starts WITH MOBILE
The number one most important tip we can offer is for your website to be designed from the ground up to be responsive. A responsive website is a site that works great on all devices, not just a tradition desktop computer. With more and more people turning to their mobile devices first, a website that looks and functions on phones and tablets is more important than ever.
When we design a website for our clients, we ensure every page is built to look and perform perfectly on a mobile device. If your site is not optimized and built to be responsive, visitors using a tablet or phone will have a pretty horrible experience. They will have to pinch and zoom and try to navigate their way past many obstacles to find the information they’re looking for.
On the other hand, when a small business website is built to be mobile friendly, browsing from a phone or tablet is a great experience for visitors. Images and content are sized and spaced intentionally to be viewed from a smaller device.
This optimization also ensures better rankings on search engines. In fact, Google often penalizes websites that are not build to be mobile friendly.
2. Great Content
Your website should be clear and easy to use. It should, of course, fucntion properly. It should work well for visitors. All of these are to be expected. However, to really shine and turn visitors into leads and sales, your website needs to contain great content. It needs to be built with your customers in mind. What are they looking for? What do they need? How can you help?
Your website is often the very first impression you get to make upon potential customers.
What can you offer that solves a problem for your customer? Think about information or tools or ideas that you can give away that position you as an expert but also solve a real tangible problem for your visitor.
A great way to do this is through a lead-magnet. This is something you give away for free to visitors, who in-turn give you their email address. For this to work well, you have to offer something that is unique, timely and actually provides real value to your visitor.
Offering a lead magnet and capturing your visitors email addresses is a great way to build a list of potential customers that you can then stay in contact with. You can continue to offer them value through more great content, tools and eventually, offer your services/products.
3. SEO Friendly
SEO stands for Search Engine Optimization. When your website is designed around good SEO practices, it sets the right foundation for your website to be visible and accessible by search engine. This, of course, increases the amount of traffic to your website and subsequently the number of potential leads and sales.
The first step is to create consistent content. You have to keep posting and creating and writing and sharing. A website that is not updated is a website that is basically telling Google, “I’m closed for business. Nothing happening here.” That is not what we want to tell Google 🙂
As you create fresh content, you’ll need to integrate your keywords throughout. For example, if you have a website about cars or automotive services your small business offers (like a local repair shop), you’ll want to include words like “car”, “automobile service your town”, “automobile repair your town”, “car repair your town”, “car services”, “local repair shop”, “oil change”, “tire change”, and so on. Phrases are also considered ‘keywords’ and work just as effectively.
Great content also helps you get more outside sites that link back to your website.
These are known as “back-links” which are a key way to improve your SEO ranking.
Back-links are one way Google considers the quality and relevancy of the content on your website. The idea is, if lots of other websites are linking to you, your content must be good and relevant.
Trying to do this with any random website, however, will actually hurt your SEO ranking. This is known as link-stuffing and is punished quite severely by Google and other major search engine providers.
But be sure to include links only to websites that are relevant in content to your own. If your website is about cars and automotive repair, then only link to websites that have something to do with cars, automotive repair, or something else in relation to vehicles that makes sense for your website.
You don’t need to be an expert in order to optimize the SEO rankings on your website, nor do you need to be an expert in website design. You simply need the right content.